This “oh-so-fabulous” entry combines a conversational speech with a magazine-style vocabulary to give readers the feeling that they are listening to a friend – you know, that super popular friend that always seems cooler and prettier…
Since the blog is directed primarily toward girls, Aimee E. Rapp uses analogies that only a girl could know or understand. “The authentic quality of confidence is the oldest beauty secret in the book. No bronzer or shimmery blush can create it. Not even high lights, low lights or a blow out can produce that internal shine that comes from a truly confident woman.”
Every girl knows and loves leaving the hairstylist feeling like a walking high-fashion ad. It’s that notion that the sidewalk is your runway and every head is supposed to turn because you got a new set of highlights and a head full of bouncing, voluminous curls. But that’s the point! Does every head turn because my stylist took a hot rod to my hair? Or is it some aura that I am sending out because I truly believe everyone is supposed to look at my hott self strutting down the street?
That’s what I like about Aimee. She uses glittery words to make blunt statements about self-confidence. She could have very easily said, “Get the picture, honey, that junk on your face is not going to help you one bit!”
She also makes the conversation personal by addressing her audience specifically with words like “woman.” “Woman, you need confidence with where you are in your life, career-wise, relationship-wise, body-wise, health-wise. If you don’t love and accept yourself right here, right now, it doesn’t matter what beauty tip you apply; you will always be missing something.
Or funky phrases like “go on with your bad self…” (which definitely made me smile)
One other thing – I like how she addresses popular culture. “Every woman, even the Giselles and the Jen Anistons, all have something about their internal and external appearance they may not like.” In my opinion, those girls are flawless, so to think that they are not completely satisfied makes me feel a little better.
This lady is all about mantras! I can just picture her giving herself a pep talk in the mirror every morning…”You are beautiful….You are beautiful…You are beautiful…” In any case, I guess if it works for her, then it’s good enough to share with an audience.
I just picture her as a motivational speaker in this blog. In all of her other blogs, she tries to approach her subjects as a professional with professional tips, not your cooler best friend trying to help you snag a date to the prom.
Aimee uses long, compound sentences usually, but she uses them in the same way we would speak them. She bolds and capitalizes her “tough love: words like “NOW.” Plus, when she gives advice, it’s almost like a command. “Give yourself time alone…Make yourself a mantra…”
I do have to say that it bothered me that some of her words were links that when I scrolled over them, were advertisements. Some of the advertisements were even videos that would not stop playing…annoying! To make matters worse, the links were words like “beauty” and “exercise.” Now that really sends a positive message…beauty is this deodorant…
Overall, though, I like her voice of reason on the confidence issue. She makes reading her blog fun instead of intimidating. She gives advice like an older sister and uses phrases I wish I was creative enough to coin!
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